· Over one billion people speak Chinese. That’s one out of every five people, more than any other language in the world.· China is emerging as a major player in the world scene. It is ranked fifth in world trade and has the world’s seventh largest economy, with the highest average growth rate in the world. Doing effective business with China begins with an understanding of its language and customs.
· Successful communication in Chinese is the key to gaining a better understanding of Chinese business culture and practices and enhancing the capabilities of British companies doing business in China.
· The Chinese civilization is over 6,000 years old. Its language is the key to the accumulated knowledge and experience of one the world’s oldest and richest cultures.
